I really really really like the idea of these websites that you earn points for doing things in your area.
http://foursquare.com/
In reality it's twitter with locations but if built right these could be very awesome. For example if you do a certain quest in your town, like see a concert or go to a midnight release party the people who host the event can give out a code or something and entering it online gets you the quest completed.
Or free goodies if you show a code to the event hostess.
The main problem with FourSquare is you only really get something out of it if your friends join and there aren't many cities currently supported.
I found that people just love collecting things. Look at the games on facebook, or achievements on 360.
THAT'S NOT FAIR.
THAT GIVES PEOPLE WITH LIVES AN E-PENIS IT'S NOT SUPPOSED TO WORK LIKE THAT
I wish it were availiable in my town. Also a Foursquare app
peekmaps.com